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Seiko 5 Sports broadens its horizons with a new GMT series. The durability and reliability of Seiko 5 Sports are now combinedwith the international convenience of a GMT function. Ever since it was created in 1968, the Seiko 5 Sports collection of mechanical watches has been synonymous with durability and reliability. When, in 2019, the collection was relaunched, an active and youthful dynamism was added. Today the collection takes another step forward with, for the first time, the introduction of a GMT caliber. Based on the tried and trusted platform of Caliber 4R, this new series of three designs offers...

A 1968 Seiko classic is re-born and returns to the Antarctic. A re-interpretation of the 1968 classic, ready to face a new Antarctic challenge. Seiko’s, and Japan’s, first diver’s watch was born in 1965. With water resistance to 150m and an automatic movement, it proved its high quality and reliability when worn by members of the 8th Japanese Antarctic Research Expedition in 1966. Thanks to the positive reaction of the members of the expedition on their return, Seiko’s diver’s watches were chosen by the same research team between the years 1966 and 1969, during which time the landmark Seiko diver’s...

Introducing a second collaboration model between Seiko 5 Sports and Brian May, guitarist of legendary rock band QUEEN!Brian's favorite guitar, the "Red Special," inspires this gold-colored design in the special series. © Denis Pellerin Brian Harold May Throughout his career, rock legend Brian May has relied upon his "Red Special" Guitar to create the sound that helped make Queen one of the world's most admired and celebrated rock bands. He has also relied on Seiko. For more than 40 years, Brian has worn a Seiko diver's watch whose enduringly popular design is the inspiration for the latest Seiko 5 Sports collection. Brian bought...

CONCEPT Night diving is a great way to enjoy a completely different experience of the sea from that of diving in the daytime. Many divers are fascinated by the mysterious world of the ocean at night, making this recreational activity popular around the world. Today, four special watches that evoke the underwater world at night join The Black Series. The black case expresses the darkness and silence of the night ocean, and the orange color is inspired by the lights that illuminate it.The four models include three modern re-interpretations of landmark timepieces from 1965 and 1970 with the world view...

NEW U.S. SPECIAL EDITION AUTOMATIC DIVER’S WATCH INSPIRED BY DARING EXPLORERS October 25, 2021 - Seiko Watch of America has announced a new series of Special Edition Prospex timepieces Built For The Ice Diver. Exclusively available in the U.S. market, this exceptional design continues the celebration of the brand’s tested performance in the harshest conditions as a follow-up to last year’s initial introduction.   Built from the start for superior operation in the most hostile environments, Seiko diver’s watches were an immediate favorite for high-intensity exploration, becoming essential equipment for the Japanese Antarctic Research Expedition (JARE) within a year of...