Knowledge Center

BURTON Burton is a manufacturer of snowboards that is headquartered in Vermont, U.S.A. The company was established in 1977, and in the 43 years since then it has become the largest snowboard brand in the world. Burton's snowboarder team includes Shaun White, winner of the men's half-pipe gold medals at the 2006 Turin, 2010 Vancouver and 2018 PyeongChang Olympics. Burton Limited Edition G-Shock This new model is the result of collaboration with the world popular snowboard brand BURTON. It is designed and engineered for use in the extreme natural environments encountered while back country boarding, and based on the shock...

Star Bar The Ginza district of Tokyo is home to both Seiko and Star Bar, an authentic bar in Ginza.This model is inspired by the original cocktail created by Mr. Kishi of Star Bar, the “Honeycomb”, which is made with the honey from bees farmed in Ginza.   The original cocktail “Honeycomb” is created by Mr. Kishi of Star Bar. It is made from the honey of the “Ginza Honey Bee Project”, a project to collect honey from beehives in the Ginza district of Tokyo. The honeycomb pattern The dial is characterized by the color of this original cocktail, with...

The product of a technique that originated in the West, enamel is a coating applied to materials such as metals by firing enamel glaze with glass compounds, and has widespread applications ranging from everyday items to the finest works of art. With its unique sheen and warm feel, enamel creates a captivating watch dial with beautiful color fidelity that can last more than a hundred years.The union of Seiko watches and enamel, both long-admired and enduring creations, holds value that will endure across the generations. A veteran craftsman, Mitsuru yokosawa began working with enamel in 1971 when he joined Fuji...

The Micro Artist Studio at Seiko Epson Corporation’s Shiojiri plant is one of the four main facilities which together make up the Shinshu Toki-no-Waza Studio, alongside the Dial Workshop, the Takumi (Mastery) Studio and the Case & Jewelry Studio. The Micro Artist Studio was established in the year 2000 for the purpose of passing on the skills required in the watchmaking craft to the next generation. As demand for high grade, traditional watches grows, Seiko decided to train a new generation of skilled craftsmen in the technologies and artistic crafts that will preserve world-class Japanese watchmaking and create new timepieces...

Urushi Lacquer Artist Urushi is a type of lacquer processed from the sap of the Japanese lacquer tree. With a history dating back to Japan’s Jomon period (13,100 BCE– 400 BCE), Urushi is said to have been used not only as a coating and ornamentation, but also as an adhesive to bind handgrips to stone axe handles. Urushi was subsequently used for its antiseptic and preservative properties to protect valuable items such as furniture and musical instruments from wear, and was eventually elevated to use as an aesthetic element in works of art. Traditional Urushi lacquerware techniques are still employed...