Knowledge Center

The Beginning

The first G-Shock, the Casio DW-5000C, was designed in 1983 by an engineer working for Casio named Kikuo Ibe. It was designed to have a 10-year battery life, be water resistant to 10 bar, and survive a 10m fall onto a hard surface. 200 prototypes were tested by dropping them from rooftops or third story windows. G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200!

The DNA

The shock resistant design has 10 layers protecting the quartz timekeeping module, including a urethane rubber bumper, the stainless steel case, the hardened mineral glass watch crystal, the stainless steel screwed down caseback, and the "floating module" where the quartz mechanism floats free in a urethane foam cradle, with the outer buttons and LCD module attached with flexible cables. It was released in April 1983, seizing the unfilled market for highly functional watches.  A prominent bezel configuration was adopted to prevent the buttons and glass from contacting flat surfaces, thus protecting them from shocks when falling at any angle. This design concept stressing protection from shocks is basic to every G-Shock case design, and the same protective structure is employed not only for their urethane cases, but also for their mm teal cases and analog watch cases. Their movement is made to resist the most violent of shocks, while maintaining a complexity and beauty that rivals traditional watchmaking.

They're Green!

A solar panel converts even weak illumination from fluorescent lighting into electric power. A rechargeable battery with a large power storage capacity supports stable operation of various functions with high electricity consumption. You never have to worry about the battery running down because it's a solar battery. Solar Powered Casio watches with solar technology, receive thermal and electrical energy that recharges the watch batteries through solar panels on the face of the watch. 

They're Advanced!

Among their other features that keep them at the forefront of the tech world and a major contender in CES and E3, every year. Self Adjusting Receives time calibration signals and corrects the time automatically. Casio watches with Wave Ceptor technology receive radio waves carrying American Standard Time data transmitted from Fort Collins, Colorado. It then corrects the time automatically for one of four U.S. cities you pre-select depending on your time zone and displays the time wherever you go from coast to coast! They boast reception of current location positioning and time data from GPS satellites in their watches as well. Time zone determination through automatic analysis of positioning information Determination of the current location’s Daylight Saving Time status and automatic display of the correct time. G-Shock also Prides themselves in using the latest in Smart watch technology and bluetooth connectivity, for the active, tech savvy user. Each of their watches are packed with tech goodies that are actually useful, and practical to the end user. 

They're At Depaulas!!

G-Shock has proved themselves to be quality, tough, working watches that never quit. Their solid customer base, and drive to remain current has earned them a spot in our store. G-Shock watches will be expected in store and online mid-October!