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Quartz   WithSeiko's passion, the Seiko Quartz has brought innovation to the history ofwatches The quartz watch, developed in 1969, revolutionized the conventional concept of watches. This is a watch that has a crystal oscillator at its core for accuracy. The crystalline body of a crystal cut to a fixed shape has a characteristic to generate steady vibration if voltage is applied to it. Through the ages, the idea has existed that this crystal-specific electrical property is used for a crystal oscillator to be the standard of timekeeping accuracy of watches. However, to take advantage of quartz crystal, whose excellence...

Casio G-SHOCK adds a new addition to its luxury MR-G line. A total of only 300 pieces of the limited-edition watch, which is a collaboration model featuring legendary action film star and martial artist, Bruce Lee, who would have turned 80 years old this year, will go on sale worldwide.   The MRG-G2000BL-9A was envisioned as a collaboration between Bruce Lee, whose combination of world-class physical and mental toughness continues to captivate people today, and the ever-evolving MR-G series, the pinnacle of the G-SHOCK line, which likewise continues to deliver an uncompromising commitment to structured materials, processing, and finishing. The...

Casio G-SHOCK unveils the new Street Utility Military Series, which features a line-up of men’s DW5610 models in utilitarian colorways and a new layered bezel structure to enhance their overall strength and sophisticated street style.   The models of the Street Utility Military series boast unique color combinations through their new layered bezel structure. The new structure is developed through a two-part molding process which creates a separate top and base to further enhance the strength of the bezel. The DW5610SU-3 features a military green band and black watch face, and the DW5610SU-8 arrives in a gray band and black...

BURTON Burton is a manufacturer of snowboards that is headquartered in Vermont, U.S.A. The company was established in 1977, and in the 43 years since then it has become the largest snowboard brand in the world. Burton's snowboarder team includes Shaun White, winner of the men's half-pipe gold medals at the 2006 Turin, 2010 Vancouver and 2018 PyeongChang Olympics. Burton Limited Edition G-Shock This new model is the result of collaboration with the world popular snowboard brand BURTON. It is designed and engineered for use in the extreme natural environments encountered while back country boarding, and based on the shock...

Star Bar The Ginza district of Tokyo is home to both Seiko and Star Bar, an authentic bar in Ginza.This model is inspired by the original cocktail created by Mr. Kishi of Star Bar, the “Honeycomb”, which is made with the honey from bees farmed in Ginza.   The original cocktail “Honeycomb” is created by Mr. Kishi of Star Bar. It is made from the honey of the “Ginza Honey Bee Project”, a project to collect honey from beehives in the Ginza district of Tokyo. The honeycomb pattern The dial is characterized by the color of this original cocktail, with...