Knowledge Center

The Rich History of the Seiko Turtle Dive Watch Seiko dive watches celebrated 50 years of making dive watches in 2015.  It has been a long journey of watches.  Mostly utilitarian and always a great price, the Seiko philosophy seems to be keep it simple. (Well at least most of the time.)  The other branch of Seiko might come out with new watch models every year, some classics, many are not.  The models Seiko makes up often reflect the era that they were made.  The Seiko dive watch often goes years with only minor design changes.  While there are many classic Seiko dive watches,...

The Butterfly Effect The philosophy known as the butterfly effect is summed up in this manner: if a butterfly flaps its wings in one part of the world a sort of disaster would happen in another part of the world, such as a typhoon.  Basically all because a butterfly got up this morning and had to fly around.  I’m not sure why the philosophy picks on harmless butterflies so much, but you kinda get the idea.  Another way to think about it is that one thing happening causes a subtle chain reaction that causes something big to happen somewhere else....

We now carry G-Shock Watches.  Here is a little bit about the Master of G Watch Collection.

Seiko Ambassador Jimmie Johnson Makes History We are so luck to have this happen in our backyard.  Jimmie Johnson won his seventh title at Homestead Speedway.  Being located in the Florida Keys,  Homestead, is the last city in Florida before reaching our islands, it is nice to have our Seiko Ambassador win his seventh championship.  He is now tied with only two other NASCAR driver's for most Championships, Richard Petty and Dale Earnhardt   Seventh Heaven This championship is Jimmie's seventh championship in his 11 years of driving NASCAR.  It is truly an amazing feat.  The race opened up for Jimmie and he took control. ...

The Fall Brings Far More than Cooler Weather In the beginning of fall we start to enjoy cooler weather.  The dog days of the summer heat have left us.  This time of year also brings out new watches.  This Fall we had a lot of excitement from the release of the Seiko PADI dive watches.  In fact they are so popular, most people didn't notice all the other cool Seiko watches that came out. Enter the Seiko Solar World Time Choronograph Watch This year we have seen a lot of experimentation from Seiko from the new partnership with PADI to the...