Knowledge Center

In the spirit of doing the never been done, with our emphasis on the details, we are proud to introduce the STAR WARS™ | Nixon Collection, the best watches and accessories in the galaxy. Translated into a collection of thoughtfully designed watches and accessories, the STAR WARS™ | Nixon Collection looks to honor the legacy and the innovative ideas of forward-thinking, game-changing individuals who brought it to life. The STAR WARS™ | Nixon Collection will launch with four collections based on the Dark Side: Stormtrooper, Imperial Pilot, Darth Vader, and Boba Fett. Coming soon. Sign up for exclusive looks at...

Peridot Earrings PERIDOT: AUGUST'S BIRTHSTONE Peridot is a green lime colored stone.  Peridot out of all the popular gemstones has a strong love it or hate it reaction.  While the color of the stone may cause extremes, how the stone is formed is very interesting.  Peridot comes from both lava (molten rock) and outer space. THE ANCIENT GEMSTONE Peridot has been admired for years.  In Egyptian times, the peridot was known as the stone of light.  People also believed that having this gemstone would help prevent nightmares.  The stone is seen as a beacon of light in the darkness. THE LOW-DOWN...

WHAT DOES IT MEAN WHEN GOLD IS 10K, 14K AND 18K GOLD MEAN? When you see 10k, 14k or 18k gold jewelry you are seeing the numbers that describe the purity of the gold alloy.  Alloy, what?  You might be thinking.  Well, Gold that you purchase is rarely pure.  It is an Alloy.  A gold alloy is a mixture of gold and other metals. WAIT, SO IT ISN'T PURE? No, gold in jewelry form is rarely pure.  You really only see pure gold when it is in bullion form, so gold coins and bars.  Some areas of the world like...

Here is a Video from SeeMyBeach.com Showing off our new Islamorada Location.  Check it out!  Stay Awesome everyone!

IT'S TIME FOR A BUG HUNT! A "Bug Hunt" doesn't mean chasing after a roach with a shoe.  In "Keys Terminology" it means to catch lobster.  Our lobsters are different from the traditional lobsters you see in nautical decorations.  The Key's lobster is the spiny lobster.  Unlike the Maine lobster, it doesn't have claws. MINI SEASON What is mini season?  Mini season is a 2 day season that is held on the very last Wednesday and Thursday of July.  The mini season is really a sort of sneak preview of regular lobster season which starts on August 6th and ends...