Knowledge Center — Seiko

A design that symbolizes ripples spreading and shimmering on the surface of a cocktail Two new models join the STAR BAR series. The watches are inspired by the original cocktails of one of the world's leading bartenders, Mr. Hisashi Kishi, and evoke the exuberant city of Tokyo. The first bartender to be awarded the "Contemporary Master Craftsman" award, STAR BAR owner Hisashi Kishi created these original cocktails, which are reminiscent of the traditional yet vibrant Tokyo cityscape.While one is light and bright and the other has a crimson hue, depicting different visual dimensions of the city, each drink is tied together...

Presage expresses a new aspect of Japanese artistry. Since time immemorial, a central aspect of the Japanese sense of beauty has been simplicity. To create objects or images of refinement and grace with few elements and no extraneous decoration has long been an aim of many Japanese craftsmen and artists, and it is this aesthetic that lies at the heart of an important new series within the Presage collection. At first glance, the traditional shape and evidently high quality of the simple round case catch the eye but, on closer inspection, the full beauty of the design emerges in the...

The Modern Willard SPB151 Seiko doesn't write a lot about it, heck they never reference the name Willard, but it is a very important watch in Seiko diving history.  Why they don't call it the Willard is understandable, it is probably an issue with the copyright, since the name comes from a major motion picture that really has nothing to do with Seiko.  The Willard is an important watch and if you read the literature all Seiko really says about it is that it is, "A much respected diver's watch."  How much of an anticlimactic statement it that?  No matter,...

The 1965 Diver's Re-creation The 1965 Diver's Original model Seiko's and Japan's first ever diver's watch was made in 1965 at a time when watches with high levels of water resistance were not widely available. It incorporated an automatic mechanical caliber and delivered 150m water resistance. The watch was designed for maximum reliability and legibility in the harshest conditions and was used by the Japanese Antarctic Research Expedition from 1966 to 1969. As leisure diving grew in popularity, the watch found favor with an ever wider public and set Seiko on a path of continuous development in durable, accurate and...

Since the beginning of 2014, Seiko has been proud to be the watch partner of Novak Djokovic. We have watched with delight and admiration over the past six years as Novak has cemented his place as one of the greatest players in tennis history with his astonishing record of 16 Grand Slam victories and 34 ATP Tour Masters 1000 wins. In 2019 alone, Novak won the Australian Open and Wimbledon as well as three other tournaments, including his first in Japan. Seiko now celebrates Novak’s remarkable achievements with the creation of a new Astron GPS Solar watch that offers Seiko’s...