Knowledge Center — Seiko

A design that symbolizes ripples spreading and shimmering on the surface of a cocktail Two new models join the STAR BAR series. The watches are inspired by the original cocktails of one of the world's leading bartenders, Mr. Hisashi Kishi, and evoke the exuberant city of Tokyo. The first bartender to be awarded the "Contemporary Master Craftsman" award, STAR BAR owner Hisashi Kishi created these original cocktails, which are reminiscent of the traditional yet vibrant Tokyo cityscape.While one is light and bright and the other has a crimson hue, depicting different visual dimensions of the city, each drink is tied together...

Since the beginning of 2014, Seiko has been proud to be the watch partner of Novak Djokovic. We have watched with delight and admiration over the past six years as Novak has cemented his place as one of the greatest players in tennis history with his astonishing record of 16 Grand Slam victories and 34 ATP Tour Masters 1000 wins. In 2019 alone, Novak won the Australian Open and Wimbledon as well as three other tournaments, including his first in Japan. Seiko now celebrates Novak’s remarkable achievements with the creation of a new Astron GPS Solar watch that offers Seiko’s...

Many Functions We all know Seiko is a watch manufacturer with a great record of making amazing watches, but while it might seem great to have a lot of functions in a watch, it often creates a lot of confusion.  One of the most function filled watches are the Seiko Coutura Perpetual Calendar watch.  We get asked how to set this watch all the time and the instructions in the Seiko book are a little confusing.  What Model Numbers will these Instructions Work With? These instructions work with the following Seiko Watches.  The models are as follow: SSC560, SSC561, SSC375,...

With more than 100,000 of marine life succumbing to environmental stressors, plastics, and pollution yearly, it's of utmost importance we as earthlings have an organization such as PADI's Project AWARE to aid in clean up the mess. Project AWARE consists of divers around the world cleaning up the oceans, one dive at a time. World-famous watch company Seiko wants to help. To support this partnership, Seiko has launched a new PADI dive watch within its Prospex line. With its signature red and blue PADI colors on the case and PADI logo on its dial, this watch celebrates and honors the legacy...

What is the Florida 300? The Florida 300 is a five-day endurance race for beach-capable catamarans to be competed along the coast of Florida, USA. The race starts at the Islander Resort, a Guy Harvey Outpost, in Islamorada (in the Florida Keys and proceeds in five legs north to the finish at the Ocean Deck Restaurant in Daytona Beach, FL. Overnight stops will be made in Key Biscayne, Palm Beach Shores, Vero Beach, Cocoa Beach, and Daytona Beach. Times will be recorded for each leg and used for cumulative elapsed time and handicap scoring.   The Course May 2, Day...